Denim Innovation in the Core of São Paulo: Yguaçú Máquinas and TerosPrint at Denim City SP Launch Week



The Future of Denim Arrives in São Paulo
Get ready to dive into the future of the denim universe!
The metropolis of São Paulo will host, between May 20th and 22nd, 2025, the long-awaited Semana de Lançamento of Denim City SP.
Now in its tenth year, the event has established itself as a crucial meeting point for industry professionals, brands, and enthusiasts, fostering a dynamic exchange of ideas, innovations, and the latest trends that will shape the market. Denim City SP, since its opening as the first branch of the renowned Denim City Amsterdam outside the Netherlands, has established itself as an essential hub for the jeans industry in Brazil.
With facilities ranging from weaving mills and laundries to dedicated event spaces, the venue pulsates with the energy and creativity that drive the industry.
Exclusive Showroom: Yguaçú Máquinas and TerosPrint
In this vibrant setting, the Yguaçú Máquinas and the TerosPrint combine their expertise to present an exclusive showroom, promising to reveal cutting-edge technologies and innovative solutions for the denim universe.
Ideal for textile, apparel, visual communication, graphics, giftware professionals, and those looking to start their own businesses! Discover our line of machines for sublimation, DTF, visual communication, and screen printing.
Including the Calandra têxtil, which customizes 4,000 pieces per day, and more than 40 pieces of equipment made with high technology and attention to quality.
With enriching lectures, roundtable discussions covering everything from consumer behavior to the challenges of textile decarbonization, and the presentation of new products from 27 leading companies, the two brands' space stands out as a must-see for those seeking the latest in the sector.


Commitment to Innovation
The participation of Yguaçú Máquinas and the TerosPrint in this edition of Launch Week reinforces the companies' commitment to driving growth and innovation in the denim industry.
Visitors will have the opportunity to explore firsthand the technologies that are redefining production processes, adding value and sustainability to the jeanswear chain.
Save the date: Denim City SP 2025
This is the perfect time to connect with the latest trends and discover how to optimize your business with cutting-edge solutions. Don't forget to mark your calendars: May 20-22, 2025, Denim City SP will be the epicenter of denim innovation.
Visit the showroom Yguaçú Máquinas and the TerosPrint, located in 604 Casemiro de Abreu,, in the core of Brás, São Paulo, and get ready to witness the future of jeanswear firsthand.
Discover how the combination of technology and a passion for denim is shaping a more dynamic and sustainable market.